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A-B-C - Tsarina Diamond (2012)
A marketing and merchandising strategy designed for existing and potential Tsarina Diamond customers. Field research showed a solid majority of independent jewelers found the experience of selling...
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Local: (2013)
An ongoing social media / print promotional campaign for the RJO & IJO membership.
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Vintage: (2012)
A social media / print campaign to encourage the self-purchase of diamonds & diamond jewelry by women.
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Antwerp Playbook: (2012)
A half letter (folder) promotional brochure designed to encourage RJO members to travel to Antwerp, Belgium to purchase diamonds. It's primary function is to give an overview of the promotion, and a...
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Reine Diamonds Grand Opening: (2010)
Reine Diamonds need a direct mail piece for the grand opening of their new store location, and this single-fold card was the result.
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Wedding Instructions: (2013)
A social media / poster campaign to assist those who might need to be pointed in the right direction in regards to their proposal strategy. Also distributed as a saddle stitched brochure.
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In-Store Banners (2013)
A series of 24"x 48" vinyl banners for select I Love You Diamond Jewelry customers during the 2013 Holiday season.
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Posters (2013)
A poster and print campaign promoting an industry event at the SMI headquarters in Wabasha,mn. Consisting of a series of 24"x36" posters, half letter cards and online images.
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